Take a moment to consider what your life might look like if you conquered just one or two of your greatest fears. What would you do differently? Face Your Fears Day, which was on October 10, should happen every week. Facing your fears gives you the chance to stand up to them, overcome them, and seize the day for what your heart desires.
A new report was commissioned by YouTube and completed by Oxford Economics to assess the economic, societal, and cultural impact of YouTube in the United States in 2020. The YouTube Partner Program (YPP) currently supports more than 2 million creators and facilitates $10 billion in direct creator payments each year.
Economic modeling suggests that YouTube's "creative economy" ecosystem contributed $20.5 billion to the US economy in 2020, thereby supporting a whopping 394,000 full-time equivalent jobs.
By way of comparison, the entire US workforce by the end of 2020, had 124 million full-time workers, according to the US government's Bureau of Labor Statistics with total gross domestic product hitting about $21 trillion in 2020.
The study defines creative entrepreneurs as:
YouTube creators with at least 10,000 subscribers to their largest channel, or those with fewer subscribers who either earn money directly from YouTube, earn other income helped by their YouTube presence, or permanently employ others in support of their YouTube activities.
One the topic of building relationships and fostering community, this finding from the report was striking;
78% of YouTube creators with 1,000+ subscribers to their most popular channel said their role has positively impacted their relationships in the communities they identify with.
Online gaming news publisher, VGC, reported on October 6th, 2021, an anonymous hacker released one of the largest leaks of proprietary data from Twitch ever, estimated to be 125 GB of data. The data includes the source code for Twitch.tv, Twitch's mobile, desktop, and game console clients. It also covers Twitch-owned properties including Vapor, Amazon’s alleged Steam competitor from Amazon Game Studios and internal security tools.
The leak includes information on how much money Twitch has paid to streamers since August 2019. the list shows that 81 Twitch streamers have been paid more than $1 million by Twitch since August 2019.
Lucia Everblack, a transgender streamer, who was one of the organizers of the #ADayOffTwitch boycott told TechCrunch, she thinks:
the leak of creator payout data only affirms her feeling that Twitch’s priority is to cater to the streamers that bring in the most money.
A Reddit post, which analyzed the leaked streamer data from 2019 to the present, showed that 10% of the top 10,000 streamers comprise 49% of total streamer earnings on Twitch. About 2,000 streamers made over $100,000 on Twitch in that period.
On Twitch, Everblack believes:
They’re basing all of their features solely on that, but the rest of the platform can’t really grow. It’s just such a huge deterrent for anyone else, especially those who are BIPOC, LGBTQI+ or disabled.
One discovery from the lead is that:
The majority of the top streamers are white men, reflecting a larger lack of diversity in the gaming industry — the highest-paid woman streamer on the list, Pokimane, is only 39th.
This story is far from over due to the size of the lead and the concern that more leaks are coming in the near future.
The creator economy is booming! A report by VC firm SignalFire shows the global Creator Economy is only poised to grow as 50 million people today view themselves as a “Creator.”
Across the board, from TikTok influencers to channel managers, online platforms now offer exciting – and viable – career paths. But school careers advice is stuck in the past.
Most people believe the creator economy and a sustainable career means making YouTube videos, TikToks, and Instagram posts. This is no longer the case as new niche creator-friendly platforms are popping out and paying creators faster and through various business models.
David Craig, professor of communication at the University of Southern California Annenberg and author of various books about the creator industry says:
We need creator education starting at grade school-level that teaches creator literacy, culture and play, and at the upper level, trade, community and higher education level that teaches creator business, practices, skills, strategy and critical thinking.
If the world of work and the skills have changed, then the notion of a "steady office job" no longer exists.
The beginning of the online creator economy in the mid-2000s marked the first creators starting part-time as a hobby. Over time, it became something more and business brands recognized the opportunity to reach audiences through these digital creators by paying them money to mention them. This led to creators becoming influencers for brands and producing content full-time on the Internet.
Today, the continued growth of social media, eCommerce, and associated apps that form the backbone of the creator economy have created entirely new career paths for people to pursue.